How can one business succeed in a highly competitive market where others have failed? How can a company succeed in a “commoditized” industry? How do customers make their buying decisions? More importantly, what can you do about it? aims to answer these questions and more. Many businesses face the challenge of competition. When products and services become difficult to differentiate, they become commodity items driven by price. Unless you are able to differentiate, your customers’ comparisons will become increasingly price sensitive. Learn what you can do to be the winner when someone makes an “Apples to Apples” comparison on you!
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