The Importance Of A Good Call-To-Action

How many of you spend hours writing the perfect sales letter, only to find it didn’t generate any sales leads?

One of the biggest issues with sales copy is that we forget the most important thing – a call to action.

Cynthia Perun, over at Entrepreneur, gives you 7 tips for writing dynamic sales letter, and even she points out the importance of a good call to action:

7. Ask your readers to take action. Potential customers won’t know what you want unless you tell them what to do next. If you want them to call you, say that in your letter and provide your phone number. If you want them to visit your facility, invite them to stop by and give them clear directions and specific office hours.

It’s also important to urge your readers to take action right away. The longer it takes them to respond, the less likely it is you’ll hear from them. If you’re running a promotion, offer the special for a limited time. If you only have a few units available, be sure to state that quantities are limited. This generates urgency to follow up on your letter.

What is a good call to action?

A call to action provides…

• Focus to your site

• A way to measure your sites success

• Direction to your users

Don’t forget this all-important component for your website, blog, emails and sales letters. What kind of call-to-action do you think would help your sales? Do you currently use one, or have you decided against it? Please share with us in the comments.